2/27/2023 0 Comments Streamcloud video player![]() ![]() Seeing a popular influencer try out these products can make a big difference in conversions. It can be difficult to imagine if a piece of clothing or makeup is right for you. This pattern is especially common in industries like apparel, fashion, and beauty, where a video demonstration adds value. Shoppers who watch videos are 81% more likely to make a purchase.Live stream content must be part of your marketing strategy if your target audience includes younger consumers. 63% of people ages 18 to 34 regularly watch live stream content.By all means, script out your content ideas so that you have a rough plan to follow. That doesn’t mean you have to improvise every moment of the session. Live video holds attention 10 to 20 times longer than pre-recorded content.These techniques are proven to grow their audience. There’s a reason why so many YouTubers and other online content creators encourage their viewers to like and comment on their videos. Consumers are 39% more likely to share video content.This finding reveals that live streaming video experiences can become a profit center! Take note of media and entertainment brands looking for ways to grow their subscriber base! 45% of consumers would pay for exclusive, live videos from their favorites.Investing in live streaming now means you have the opportunity to win in the marketplace as an early adopter. 28% of today’s marketers are investing more in live stream.The growth of live stream video sessions is booming, as shown in the following statistics: Live stream sessions are increasingly being used to sell products (i.e., live shopping), promote products, and supercharge influencer marketing campaigns. The stream experience is not limited to gamers, though. Millions of people watch gamers play their favorite video games on Twitch, YouTube, and Facebook. Live stream video's most successful early adopters have been in the entertainment niche. By 2027, the live stream market is projected to grow to $250 billion. Streaming sessions have fast become one of the best ways to attract prospects to your sales funnel. ![]() Why Now Is The Time To Add Video Streaming To Your Marketing Strategy Most live stream companies use it as part of their content strategy to attract prospects and fill their sales funnel. ![]() Some companies earn revenue by selling advertising space or sponsorships, especially in entertainment. Typically, there are two ways that companies use a live stream to earn revenue. As a rule of thumb, the live stream experience often includes screen sharing and individuals appearing on camera. A live stream is an online video broadcast where an individual or group of people appear on video to engage with their audience. ![]()
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